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Chief Marketer Staff

  • Short Cuts

    ValueClick Inc. has named James A. Crouthamel and James R. Peters to its board of directors, effective July 1. Crouthamel was the founder and former president and chief executive officer of Performics Inc. Peters is a certified public accountant and a …

  • Unilever Fields Webisodes for Spray Brands

    Unilever is bringing back its animated online soap opera, this time with a new character.

  • Wal-Mart Preps for Winners’ Weddings

    Wal-Mart will host seven weddings in its Supercenter stores next month, on 07/07/07, to wrap up its Lucky in Love Wedding Search.

  • Mickey’s Brew Adds Summer Promo to UFC Sponsorship

    Under its sponsorship of the Ultimate Fighting Championships, Mickey’s Brewing is running a sweepstakes to generate interest in its beer and the sport of mixed martial arts.

  • Consumers Rate Call Center Service: Survey

    Consumers’ two biggest complaints about customer service call centers are not getting their problem solved on the first call, and communication problems with offshore call centers, according to a new consumer survey on call center service.

  • News Briefs

    AQUAFINA and SKECHERS: have joined others in a marketing partnership with Boardfest, a sports and music festival for girls.

  • AOL Spammer Pleads Guilty

    On Monday, Adam Vitale pleaded guilty in a federal court to filling the inboxes of 1.2 million AOL subscribers with spam e-mails in less than a week in August 2005, thereby violating anti-spam laws. The Brooklyn man was caught making…

  • Omnicom Acquires Expert Communications

    Omnicom has acquired San Francisco direct marketing agency Expert Communications Inc. for an undisclosed sum.

  • Canada Post Wins NAFTA Ruling Vs. UPS

    Canada Post has beaten back a challenge from United Parcel Service under the North American Free Trade Agreement that it used its exclusive privilege for letter mail to compete unfairly in the courier business. The case dates back to 2000.

  • Harte-Hanks Names Drees Managing Director

    Harte-Hanks Inc. has named Stephen Drees managing director for financial markets. He will lead the company