Chief Marketer Staff, Author at Chief Marketer

Using Personalization to Increase Conversions

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.

Social

The ROI of Social Marketing

Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.

Marketing Technologists Revealed

Chiefmartec.com has released results from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers.

The Customer is King

A CMO Council study looks into how marketing leaders are generating business performance across a new, customer-centric landscape.

5 Killer Digital Marketing Strategies

Traditional email campaigns, optimized websites and blogs, and SEO and social strategies round out the hottest online marketing trends, according to new research.

Social

How Twitter Lead Gen Cards Net Subscribers

Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.

Social

Social Advocates Can Fuel Big Buzz

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

Agencies

Big Data for Mobile Marketers

Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.