Chief Marketer Staff

• Digital

  SEM Done Sideways

  What do you do if the product or service you’re trying to sell is so unique or unprecedented that people don’t know how to search for it?

• Agencies

  Coke, Ann Taylor, Others Partner with ‘Hairspray’

  Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”

• Aspen Marketing Buys Townsend Agency

  Aspen Marketing Services has acquired the Townsend Agency, an integrated relationship marketing firm specializing in interactive and database marketing.

• Agencies

  JetBlue Uses ‘Simpsons’ Sweeps as Reward

  JetBlue Airways is kicking off its partnership with “The Simpsons Movie” with a sweepstakes overlay for loyalty program members and an unusual tie to the characters’ hometown

• Agencies

  Loyalty Programs Drive Incremental Sales: Study

  Customers do have relationships with retailers, but there is work to be done to strengthen those ties, a new study has found.

• Agencies

  Norwood Switches Rebates for Rewards Program

  Norwood Promotional Products is phasing out its points-for-purchase rewards program, and instead will replace it with a new rebate offering.

• Agencies

  American Airlines, MasterCard Team Up with Sweeps

  American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles.

• People in the News

  Advertising agency Hunt Adkins, Minneapolis, hired Josh Smerick to the new position of account planner. He will be assigned to Schwan’s Home Service and other accounts.

• Agencies

  Blackhawk Network Launches Gift Card for MLB.Com

  Blackhawk Network, a provider of third-party gift cards in the U.S. and Canada, has formed an exclusive agreement to launch the first Major League Baseball gift card for use at the league’s Web site.

• Agencies

  P&I Postscript

  DISCOVER FINANCIAL SERVICES: has been named the top rated credit card in customer loyalty for the 10th consecutive year