Blackhawk Network, a provider of third-party gift cards in the U.S. and Canada, has formed an exclusive agreement to launch the first Major League Baseball gift card for use at the league’s Web site.
The deal, with MLB Advanced Media LP, puts the cards in Blackhawk Network’s network of grocery, drugstores, mass and convenience stores, including Safeway, A&P, Stop & Shop, Giant Eagle and GetGo, CVS and Kmart.
The MLB.com gift card is available in $25 and $50 denominations and redeemable for all 30 teams, as well as game tickets and other services available at the site.
Blackhawk Network also offers MLB team branded cards.
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