Chief Marketer Staff
-
Short Cuts
Chinnici Direct has changed its name to Company C. The New York-based agency is part of MDC Partners Inc.
-
Agencies
KFC Goes Viral with Cause Marketing Campaign
KFC is using a viral video and cause marketing initiative to promote its newest product, Teriyaki Boneless Wings.
-
Agencies
J.C. Penney Uses Interactivity to Get Kids to Buy Clothes
J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel.
-
Agencies
Wrigley Goes on Tour with the NBA
Wrigley gums is on the road this summer promoting its new title as the official chews of choice for the National Basketball Association.
-
Ford Hires PowerPact for Breast Cancer Awareness Campaign
Ford Motor Co. has hired PowerPact to generate interest in its campaign to help fight breast cancer.
-
EPrize Debuts Contest for Businesses to Try its Do-it-Yourself Sweeps Service
Interactive promotions company ePrize has launched a contest giving businesses a chance to try out its do-it-yourself system, called Caffeine, that lets small and medium-sized business owners create online sweepstakes and coupons offers.
-
Agencies
Meet the Broker: Inga Beck
Today we meet Inga Beck, a list planner who specializes in fundraising at Names in the News Inc., Oakland, CA. Beck says she enjoys list analytics more than any other aspect of her work. “That’s my niche.”
-
Listline e-Newsletter 07/12/07
Meredith Corp. has overlaid data from multiple sources on its database
to create a list of 8.8 million men. It’s a list of husbands and adult
sons of women who have subscribed to Meredith’s magazines or purchased
books via direct mail. -
Sun Capital Acquires Hickory Farms
Sun Capital Partners Inc. has acquired Hickory Farms, Inc., a direct marketer of gourmet food, for an undisclosed sum.