Chief Marketer Staff
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Sears Names Gerstein as CMO
Sears Holdings Corp. has named Richard Gerstein as chief marketing officer for its Sears, Roebuck and Co. subsidiary.
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News Brief
CELLFIRE INC.: is teaming up with Virgin Megastores to offer in-store discounts to customers that use Cellfire’s free mobile coupon and discount offer service in New York and California stores
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Agencies
Display Fixture DMer Sees Online Path
For Display Supply and Lighting, the brightest possible future seems to be online.
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Agencies
Sports Unlimited Morphs From Lone Store to Web Operation
Sports Unlimited, a small Philadelphia-area sporting goods retailer, has gradually transformed itself from a one location mall merchant to an online business with a more than 10% annual growth rate and about 15,000 hits a day.
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Agencies
Know What Your Prospect is Thinking
Let’s face facts. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.
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Agencies
Tips and Teasers
Ernan Roman Direct Marketing is offering small and mid-sized companies use of the 3-Step Opt-In Marketing Process, a system that helps gather detailed customer self-profiled information. For more information, e-mail ernan@erdm.com
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Digital
Yahoo! Puts Its Targeting Smarts on Display
No one’s saying Yahoo! has conceded the search marketing race to Google, but the second largest search engine has lately been doing all it can to leverage its current lead-horse status in another online ad channel: display ads.
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Digital
Religious Jewelry Site Puts Faith in Pay-per-click
After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche
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Listline e-Newsletter 07/18/07
Belardi/Ostroy ALC has been appointed to manage the Smith and Noble
window treatments catalog file. Segments available include 82,848 buyers
from the last 12 months.