Chief Marketer Staff
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Listline e-Newsletter 07/19/07
Worldata has been appointed to represent the Ci Technology database for
Harte-Hanks Inc., effective Aug. 1. CiTDB data on information technology
professionals is gathered via telephone interviews. -
Agencies
Arcandor Eyeing DM Mergers and Acquisitions
Arcandor AG, the German company formerly known as KarstadtQuelle, said it is looking at mergers and acquisitions to strengthen its direct marketing and retailing operations.
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Agencies
Romanian DM Group Blasts 60% Postal Rate Hike
The Romanian Direct Marketing Association (ARMAD) blasted the country’s postal company for its decision to raise rates by 60% starting next month, according to the Bucharest Bursa.
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Agencies
Strike Against Royal Mail Intensifies
The Communication Workers’ Union, the U.K. postal workers organization, said Wednesday it plans to step up its strike against Royal Mail.
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John Deere Taps Targetbase for Commercial Division
John Deere, the agricultural equipment giant, has chosen Targetbase as the direct marketing agency of record for its worldwide commercial and consumer equipment division.
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Autobytel Picks Armitage as VP of Advertising
Autobytel Inc. has named David Armitage vice president, advertising.
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Short Cuts
Coldwater Creek has kicked off onecreek, a new loyalty program designed to further enhance service and reward its most valuable customers.
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Agencies
Nestlé Tour Gives Away 500,000 Coupons
Nestlé is crisscrossing the country giving away more than 500,000 coupons for people to sample its newest candy bar.
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Agencies
Wendy’s Launches Music-Themed Burger Contest
Wendy’s is promoting the launch of its newest hamburger, the Baconator, with a contest that asks people to create “burger music” for a chance to have their track played on the radio.
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Agencies
Would-Be Tour Guides Could Win Sebring Lease
Amateur South Florida tour guides can win a two-year lease on a 2008 Chrysler Sebring Convertible by posting shots of their favorite locales online.