Chief Marketer Staff
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Listline e-Newsletter 07/23/07
Net60 LLC has been appointed list manager for LiveCareer Ltd. It has a
list of 1.5 million consumers who spent 30 minutes or more online
filling out a 100-question career interest survey. More than 150 data
points were collected. -
Digital
Wal-Mart Spreads User Reviews but Stops Potter News
Wal-Mart has launched customer product reviews and ratings on its Walmart.com Web site, allowing customers to evaluate and pass judgment on all products listed on the site, both online-only and in-store.
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Agencies
Google May Bid on Wireless Spectrum
Google said on Friday that it would take part in an upcoming auction of wireless spectrum airwaves, provided the Federal Communications Commission takes steps to open the wireless market to other than the carrier players.
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Agencies
50,000 Winners in DM Sweepstakes Prompt Do-over
A Roswell NM Honda dealership had intended to include only one $1000 grand-prize winner among the 50,000 scratch-off cards it mailed to prospects.
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Digital
Local.com Buys PremierGuide
Local search white labeler Local.com said on Friday it has acquired the outstanding shares of PremierGuide for about $2 million in cash.
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Digital
Scripps Adds CGM Recipes to Web Portfolio
Food Network owner Scripps Networks has acquired Recipezaar, a Web site featuring consumer-generated recipes and other food community content.
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Agencies
Sweeps Printing Error Sends Thousands to Car Dealership
Thirty thousand people will get another chance to win money after a printing mistake made all of them a $1,000 winner in a car dealer’s sweepstakes mailing.
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Agencies
Palace Resorts Launches Meeting Planners’ Movie Contest
Palace Resorts is giving meeting planners a chance to make a movie about their lives for an opportunity to win an all-inclusive trip to the resort and other prizes.
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Agencies
Smoothie King Awards Lifetime of Smoothies
Smoothie King has launched an online sweepstakes to award one winner a lifetime of nutritional fruit smoothies.
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Agencies
Budget Offers Summer Discounts, Sweeps
Budget Rent A Car System, Inc. is trying to boost sales with a summer coupon booklet offer.