Chief Marketer Staff
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Seeing Is Believing
Several years into the DVD format war, the Blu-ray army has invaded the malls. Walt Disney Studios last month launched the Magical Blu-ray Tour, which
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Agencies
Embracing Complaints
Though many direct marketers think e-mail recipients using services like AOL and Yahoo! hit the report-spam button indiscriminately, the information it provides is becoming just as important as response and open rates.
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Agencies
Letters to the Editor
My guess is that Dansko’s original ad would outpull the makeover if both were placed in a women’s magazine (The Makeover Maven, July).
Manny Gonzalez -
Staying in Character
You may not instantly recognize Brand X Canned Ham. But slap Shrek or Bart Simpson on the label, and the product is instantly an old friend. Recognizable
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Agencies
DHL Ad Doesn’t Go Anywhere
Bill Bernbach, Rosser Reeves and David Ogilvy surely were the three greatest brand-advertising thinkers. And as most of my readers know by now, I consider David Ogilvy the greatest of them all.
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Agencies
Travel Plan
The Rockford Area Convention and Visitors Bureau has been working with consumer segmentation firm Cohorts since last fall to sort out its potential visitor base and get a better idea of the audiences to target with an integrated program of direct mail, radio, print and online promotions.
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Agencies
Virtual Open House
Bah. Who wants to spend a Sunday afternoon going around to open houses? Wouldn’t it be great if there was a Second Life, where prospective home buyers
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How Soon is Now?
The commercial potential of the Web once appeared boundless. It took an implosion of dot-coms who might have caught Wall Street’s fancy, but never had
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Agencies
It’s Mysterious
What’s in a name? Intrigue, if you ask the folks at Stormship. The Medford, MA-based agency which has a number of clients in the high-tech and education