Chances are a Chicago suburb isn’t at the top of anyone’s vacation wish list. The Rockford Area Convention and Visitors Bureau would like to change that.
The Illinois group has been working with consumer segmentation firm Cohorts since last fall to sort out its potential visitor base and get a better idea of the audiences to target with an integrated program of direct mail, radio, print and online promotions.
RACVB president/CEO David Preece joined the organization about a year ago.
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