Chief Marketer Staff

• ZAP THIS

  The advent of TiVo, enabling television viewers to zap past the commercials, has left advertisers seeking new ways to use the medium. Enter product placement,

• Agencies

  Pipe Down

  Does anyone remember a cantankerous man named Arnold Fishman? He slammed the Direct Marketing Association years ago for compiling and publicizing pumped-up

• Agencies

  Market Shift

  Who do you trust?

  That is, whose word do you take on the state of the list business?

  List managers and brokers say that rental volume and commissions are up.

  But mailers don’t necessarily agree. We contacted both groups for our 2007 list use survey and got slightly different results from each.

• Agencies

  It’s All in the Mind

  Q: How do you connect with distracted prospects? A: Let’s face it. The focus of the average prospect is not on your marketing piece. It might be on their

• Guessing Game

  How many gumballs are in that virtual machine? The three people who come closest to guessing will win brand-new Dell Inspiron notebooks. That’s the crux

• Agencies

  Listline

  NEW LISTS J.H. Breakell and Co. The 8,854 named here bought jewelry and fashion accessories during the last 12 months. A typical customer is a 48-year-old

• Tough Times for Mattel

  It’s going to take a marketing miracle to get Mattel out of this one. The toymaker last month recalled 253,000 Chinese-made toys tainted with lead paint

• Cutting The Promo Pie

  How does it feel to be a respectable citizen? That’s what promotion marketers have become, judging from Promo’s 2007 Marketer Trends survey. Two-thirds

• Nothing Like Being There

  Event marketing is making a modest comeback after an off year in 2006. Marketers spent an average of $685,598 on events in 2006, compared with $795,147

• Sexy Little Things

  Down boy. Hand over that Victoria’s Secret package. We have to examine it for this article. Specialty printer Structural Graphics raised a new creative