Who do you trust?
That is, whose word do you take on the state of the list business?
List managers and brokers say that rental volume and commissions are up (See story The New List Business).
But mailers don’t necessarily agree. We contacted both groups for our 2007 list use survey and got slightly different results from each.
And while there’s no terrible news, the poll shows that the rental market is changing. This is affecting marketers and vendors despite minor differences and statistical anomalies.
Barely a quarter of the mailers surveyed increased their use of postal lists this year
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