Author

Chief Marketer Staff

  • Agencies

    It’s Mysterious

    What’s in a name? Intrigue, if you ask the folks at Stormship. The Medford, MA-based agency which has a number of clients in the high-tech and education

  • Agencies

    Get to KnowPDMA

    WHAT Philadelphia Direct Marketing Association MEMBERSHIP More than 535 members, including ad agencies, marketing firms, vendors and end users. Roster

  • The Road to Wellville

    If ever there is a Promotions Hall of Fame, a corner should be reserved for Hulbert Harrington Warner, a businessman who suffered from kidney trouble.

  • Agencies

    Travel Plan

    The Rockford Area Convention and Visitors Bureau has been working with consumer segmentation firm Cohorts since last fall to sort out its potential visitor base and get a better idea of the audiences to target with an integrated program of direct mail, radio, print and online promotions.

  • Premium Service

    Those key chains and pens that get tossed about at events and trade shows are worth more than you might think. For one thing, they tend to stick in the

  • Do It Yourself

    The most important member of your creative team may not even be on your payroll. When videos, photos or essays hyping a product are needed, many savvy

  • Agencies

    Free Monkeys for All

    That’s right, everyone who reads this article about premiums gets a real live monkey, free! Think of all the hilarity that will ensue! How surprised your

  • Agencies

    Shopping List

    When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.

  • Staying in Character

    You may not instantly recognize Brand X Canned Ham. But slap Shrek or Bart Simpson on the label, and the product is instantly an old friend. Recognizable

  • Agencies

    A Civilizing Effect

    Not only has the report-spam button become one of the Internet service providers’ top tools in the fight against spam, it’s apparently had a dramatic civilizing effect on the relationship between legitimate, permission-based e-mail marketers and inbox providers.