Author

Chief Marketer Staff

  • Agencies

    For Me?

    If you want to really motivate employees for exceptional job performance, remember that not everyone is looking for money. Consider giving them an experience

  • Agencies

    Start Out Small

    The way to get the best of both worlds secure, functional transactional and personalized marketing documents is to collaborate. Internal projects need

  • Agencies

    WHAT LIES AHEAD

    n its communications industry forecast, private equity and investment firm Veronis Suhler Stevenson reports that recent DM gains have been fueled by e-mail and mobile marketing, new advertisers exploring direct response TV and even modest growth in the two workhorse channels

  • Agencies

    Artistry Trumps Clarity

    I’ve said it before. It’s time to say it again.

    Arise, ye oppressed copywriters of the world! Storm down the hallway to the art department! Hammer on the doors! Demand readable display of the copy you worked so hard on!

    Wait, I’ve got it wrong. That was yesterday. Big ad agencies don’t have art departments to turn copy into ads anymore.

  • Agencies

    Sweet Spot

    The overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?

  • Sorry, Suckers

    I could almost hear the at Apple in my New York office. The company messed up this summer by cutting the price of the iPhone by $200 after thousands of

  • Picture-in-Picture

    Google earned kudos in September 2006 for enticing video sharing site YouTube away from its rivals and into the Googleplex. But almost immediately, the

  • Listline e-Newsletter 10/01/07

    Online directory publisher Jigsaw Data Corp. has chosen Direct Partner
    Solutions to manage its lists of executives. More than 5.2 million
    business executives at postal addresses are named on a master file
    derived from Jigsaw.com.

  • Agencies

    USPS Extends Move Update Rules to Standard Mail

    The U.S. Postal Service is extending its Move Update addressing quality standards from first class to standard mail.

  • Digital

    J.L. Halsey Reports $2.1M 4Q Profit

    Online marketing services provider J.L. Halsey last week reported a $2.1 million fourth quarter profit on $10.8 million in revenue, up from $364,000 in profits on $7.7 million in revenue for the same quarter last year.