Chief Marketer Staff

• Email

  TowerData Receives Patent for E-mail Change of Address Service

  TowerData Inc. of New York has received a U.S. patent for its e-mail change of address (ECOA) service.

• Mobile

  Israeli Firms to Target Personalized Ads to Mobile Devices

  Mobile search-engine advertising technology is being introduced in Israel. Two firms Media Layers and Unisurf have formed a partnership to distribute personalized advertising to all subscribers of mobile technology in Israel.

• Agencies

  Albert Saxon, DM Artist and Copywriter, Dies at 60

  Albert Saxon, a direct mail copywriter, artist and frequent contributor to Direct Magazine and the DIRECTTips newsletter, died Oct. 4 of a heart attack.

• Letters to the Editor

  Personally I have signed up for the do-not-call list four times since it started. But there was never an option to cancel the previous number I signed up when I went in to sign up my new ones. So my old numbers are still on the list, along with the new ones.

• Agencies

  10 Things You Need to Know Before the Merge/Purge Begins

  Ken Lane says most mailers will focus on the back end of the merge/purge process, like combining the duplicates and eliminating nixies. But Lane, president and founder of catalog consultants Hathaway & Lane, says a great attention to detail needs to be paid even before you begin merging lists. Lane offers a list of 10 things that all mailers need to know before they send their lists off for merge/purge.

• Communicating Leadership Through Corporate Branding

  Corporate branding is not only the embedded notion that comprises the company’s purpose, mission and values. And perhaps more importantly, it is how leaders use communications to breathe life into every contact with their employees and their consumers. Click here to read why the management team needs the vision and enthusiasm of the CEO in order to really hear, comprehend and care about the corporate message.

• Agencies

  Unilever Searches for ‘Green’ Kids in Contest

  Unilever’s is out with a national contest tied to its All Small & Mighty concentrated laundry detergent that gets kids thinking green while getting a chance to win $50,000 for their school and other prizes.

• Brandanimation: Debunking The Myth of Self Regulation

  Erik Hauser says the notion that an online community will self-regulate is absolute hogwash. It’s a myth that gets debunked everyday. Sure, if a community member continues to ramble or talk nonsense someone will eventually say something, but by the time eventually rolls around the valued members of the community have unsubscribed. Click here to learn the truth about self regulation.

• Agencies

  Dippin’ Dots Names User-Generated Winner

  An animated Pirates-themed video was the top vote-getter in Dippin’ Dots recent online contest.

• Agencies

  Weather Channel, Nissan Team Up on “Epic Conditions”

  The Weather Channel is looking to build a franchise of “Epic Conditions” with Nissan as sole sponsor of the show on air and online.