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Chief Marketer Staff

  • For Electronics Shoppers, Smarts Outrank Savings: Study

    Buyers are willing to shop warehouse clubs and discount stores for consumer electronics but are generally unhappy about the service they find there, a new study from The NPD Group found.

  • Mobile

    Mobile Branding Still Challenged on Path to Robust Growth: Report

    Brand spending on mobile advertising will grow globally from $123 million in 2006 to $3.5 billion in 2011, according to a new forecast from marketing research firm eMarketer. But those long-term growth prospects may mask some short-term obstacles to putting more brand messages on mobile handsets.

  • News Briefs

    WALGREENS: is teaming up with ABC’s “Live with Regis and Kelly” morning talk show to sponsor a special 3D Halloween episode. The drugstore chain is giving away free 3D glasses in its 6,000 stores to see the special effects on the show, which airs on Oct. 31.

  • Agencies

    Loose Cannon: Is DM Your True Calling?

    Dear readers: With the DMA annual conference upon us, I have finished my stint in a spiritual retreat for insufficiently vitriolic columnists and am ready to descend upon Chicago with pencils sharpened and teeth bared. Starting next week, Loose Cannon will feature all-new columns. This week

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Carpeter Flor is highlighting Martha Stewart Floor Designs in its Autumn 2007 catalog, and is offering a free set of samples. A package from the Mount Vernon

  • Listline e-Newsletter 10/12/07

    Listadata Management Services Inc. has been appointed list manager for Northland Biogenics Inc. This file consists of 55,603 buyers from the last three months.

  • Agencies

    Sharper Image Catalog, Online Sales Take a Dive

    Sharper Image Corp. posted sales of $19.6 million for September, a 39% drop from sales of $31.9 million in the prior year.

  • Agencies

    MetroGroup to Shutter Vermont Plant

    MetroGroup, a direct mail services company, will close its Rutland, VT plant in December, laying off 204 employees, confirmed company spokesman Michael Shea late Thursday.

  • Marketing Store Confirms Executive Departures

    The Marketing Store confirmed that two top executives have left the agency.

  • Agencies

    Neiman Marcus Direct Revenue Rises 5.7% in September

    Neiman Marcus Inc. posted revenue of $466 million for September, an 8.6% increase over revenue of $430 million in the prior year.