* Northland Biogenics Health Products
* Small Business Execs
* Auto Insurance Switchers
* Canadian Industry Federally Registered Corporations
* The Beaver
* Introducing Lisa Pollack at Adrea Rubin Marketing Inc.
* Short Cuts
* Vogue Knitting Magazine
LISTS UNDER NEW MANAGEMENT
Northland Biogenics Health Products
Listadata Management Services Inc. has been appointed list manager for Northland Biogenics Inc. This file consists of 55,603 buyers from the last three months. The unit of sale was $100 for natural health products. The Internet and direct mail are the sources. VentureDirect Worldwide was the prior list manager.
Selections: Monthly hotline, age, credit, source, state/SCF/ZIP
Price: $115/M (last-3-month buyers)
Contact: Listdata Management Services Inc., David Brill (845-357-1881; [email protected])
NEW LISTS
Small Business Execs
Information Strategies Inc. offers this master file that identifies subscribers to 17 e-mail newsletter and book buyers. More than 4.4 million postal and 3.3 million e-mail addresses are available. Those listed subscribe to Small Business Digest, My Business Chronicle, Home Based Business and SOHO Biz Digest, among other titles. The average book purchase was $33 from Web sites.
Selections: Phone numbers, multibuyers/subscribers, annual sales volume, business/industry, gender, job title, number of employees, years in business, state/SCF/ZIP
Price: $110/M (postal file); $175/M (e-mail file)
Contact: Direct Partner Solutions Inc., Patti Pierce at 678-762-9869, ext. 221 or [email protected])
Auto Insurance Switchers
More than 3.1 million postal addresses and 391,980 e-mail addresses have been assembled. This file predicts the propensity of individuals to respond to insurance offers and switch insurance companies. This data is derived from a statistical modeling formula, which includes marketing research data based on consumer behavior and intentions.
Selections: Monthly hotline, age, gender, income, children, homeowners, bank cardholders, investors, travelers, Internet connected, mail order buyers, state/SCF/ZIP
Price: $75/M (postal file); $90/M (e-mail file)
Contact: Focus USA, Lori Collins at 603-635-1842 or [email protected])
CANADIAN LIST NEWS
Canadian Industry Federally Registered Corporations
Kroll Direct Marketing Inc. has been appointed list manager for the Industry Canada. This government agency collects and disseminates data on registered Canadian corporations, and administers laws governing corporations in Canada. The file is comprised of 400,501 high level corporate executives and other corporate data. Mal Dunn Associates Inc. formerly managed it.
Selections: Date of incorporation, gender, province
Price: $75/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
The Beaver
Canada’s Natural History Society has chosen Cornerstone Group of Companies to manage the circulation list for The Beaver, a Canadian history magazine. Some 20,244 subscribers are named. Direct mail is the source. This file was formerly managed in-house.
Selections: Age, income, gender, omit schools, FSA, province
Price: $170/M (Canadian)
Contact: Cornerstone Group of Companies, Chantelle McGuire (416-932-9555, ext. 175; [email protected])
MEET THE BROKER
Introducing Lisa Pollack at Adrea Rubin Marketing Inc.
This week Meet the Broker features list brokerage veteran Lisa Pollack, who says the key to success in list brokerage is listening. To learn how she cherry picks names for clients, click here (directmag.com/meet_the_broker/pollack).
Short Cuts
The Direct Marketing Association’s Insert Media Council will host a holiday luncheon Dec. 6 at the Yale Club of New York. Contact DMA, Susan Zuniga (845-544-2375; [email protected])
SPECIALS!
Vogue Knitting Magazine
Test mailers receive $15/M off the base price of this list of 46,248 subscribers. Contact Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected])
Network
