Chief Marketer Staff

• Listline e-Newsletter 10/15/07

  Walter Karl Inc. has been tapped to manage the Advantage Club Members
  master file. Some 1.5 million active members are listed. Postal and
  telemarketing segments are offered.

• Live From DMA07: Rappaport Named Chairman of DMA Board

  Donn Rappaport, CEO of American List Counsel Inc., has been elected chairman of the Direct Marketing Association Board of Directors.

• Email

  Live From DMA07: Strongmail Debuts New Capabilities

  Strongmail is expected today to announce Strongmail 4.0, the latest version of the e-mail marketing application designed to work with the company’s e-mail infrastructure technology.

• Agencies

  Live From DMA07: Yesmail Direct for Small Businesses Unveiled

  Marketing services provider Yesmail is expected today to announce a new package of services aimed at small businesses.

  Dubbed Yesmail Direct, the service includes basic e-mail marketing, search-marketing and direct-mail services.

• Agencies

  Marke Acquires Two Catalog Design Agencies

  Marke Communications, a direct marketing and design agency, has acquired Farrar & Farrar and AGA Marketing and Design, two New York-based full-service catalog and retail advertising agencies.

• Agencies

  Credit Card Mailings Fall Slightly in 2007: Mail Monitor

  U.S. households will receive approximately 5.3 billion offers for new credit cards during 2007, a slight decrease from 5.76 billion in 2006, according to Mail Monitor, the credit card direct mail tracking service from Synovate.

• Agencies

  Eastman Kodak To Drop Olympic Role

  Eastman Kodak company is shuttering its long-standing Olympic Games sponsorship.

  Eastman Kodak said Friday that it would conclude its sponsorship of the Olympics after the Beijing 2008 SummerGames, where it is official imaging sponsor.

• Agencies

  Werewolves Hit New York City to Plug ABC Halloween Programming

  Werewolves will soon be invading New York. It’s not the making of a new horror movie, but part of an ABC Family stunt to promote the network’s annual Halloween programming event.

• Cancer Agency Raises Dough with Virtual Bakery

  New York-based non-profit CancerCare has launched a fund-raising promotion that lets Web visitors send virtual cupcakes to friends and in the process earn money to fight pediatric cancer.

• Agencies

  It’s Game or No Game in PlayStation ‘NBA 08’ Campaign

  Sony PlayStation is looking to pump up the volume about its “NBA 08” video game with an interview contest that invites fans to yack about their favorite round-ballers, themselves included.