* Advantage Club Members
* Utility Products
* Ram Health Insurance Prospect Database
* Secure Online Cash Loan Applicants
* Reader’s Digest Religion and Inspirational
* Trendstations Canadian Consumers
* Cyber Monday Online Responders and Buyers
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Advantage Club Members
Walter Karl Inc. has been tapped to manage the Advantage Club Members master file. Some 1.5 million active members are listed. Postal and telemarketing segments are offered. Members pay an $11 average monthly fee to receive discounts on offers for products and services. Direct mail is the source. The prior list manager was 21st Century Marketing.
Selections: Hotlines, age, gender, state/SCF/ZIP
Price: $100/M (postal file); $250/M (telemarketing file)
Contact: Walter Karl Inc., Mireille St. Armand at 845-732-7056 or [email protected]
Utility Products
PennWell Corp. has appointed Statlistics to manage a list of 45,871 subscribers to Utility Products Magazine. A separate file offers 9,637 e-mail addresses. Utility Products targets the power, telephone and cable television industries. Pennwell recently acquired this magazine from TKM Communications Inc., which had managed these lists in-house.
Selections: Primary business, job function, number of employees, value, products, phone numbers, state/SCF/ZIP
Price: $150/M (postal file); $425/M (e-mail file)
Contact: Statlistics, Mike Platt (203-778-8700, ext. 142; [email protected])
NEW LISTS
Ram Health Insurance Prospect Database
Various one-month hotline segments with counts ranging from 114,953 to 246,271 are available from this database. This file consists of Response Analytics Marketing (RAM) statistical modeling data, which identifies consumers with a propensity to purchase insurance. It includes current policyholders and individuals who have made inquiries about long-term care, supplemental and other types of health insurance.
Selections: Health product type, credit scoring, adult’s/child’s age, income, length of residence, phone numbers, credit card, lifestyle, mail order buyer, state/SCF/ZIP
Price: $80/M (base)
Contact: Adrea Rubin Management Inc., Amy Langer (646-487-3785; [email protected]
Secure Online Cash Loan Applicants
A total of 7,249 postal and e-mail addresses are available on this list. Roughly two-thirds of these loan applicants were women. The Internet is the source.
Selections: Age, ethnicity, gender, homeowner, income, lifestyle, marital status presence of children, state/SCF/ZIP
Price: $95/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])
CANADIAN LIST NEWS
Reader’s Digest Religion and Inspirational
Lists identifying English- and French-speaking with religious or inspirational affinities have become available from Reader’s Digest Canada, with 213,998 and 43,287 names respectively.
An average subscriber is 45 with a $55,000 income. Age and income data has been overlaid. Direct mail is the source.
Selections: Age, income, gender, change of address, new-file, paid, FSA, province
Price: $155/M (English); $165/M (French)
Contact: Cornerstone Group of Companies, Maria Hyponen (416-932-9555, ext. 429; [email protected])
Trendstations Canadian Consumers
Names for 20 million individuals have been assembled. This file is derived from public records and statistical models using demographics to identify lifestyle and life stage segments. Postal addresses and phone numbers are available.
Selections: Age, gender, homeowner, hotline, household income, phone numbers, presence of children, province
Price: $150/M (postal file); $200/M (telemarketing file)
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected])
COOPERATIVE DATABASES
Cyber Monday Online Responders and Buyers
More than 7.1 million names have been assembled for this database. Data contributors include Mobile Daze, Pet Republic, iResponse, SystemDoctor, BYOB, Ethnic Alliance and American Prosperity. It’s all sourced from the Internet.
Selections: Quarterly hotline, adult’s age, child’s age range, demographic, ethnicity, gender, homeowner, income, Internet provider/speed, mail order buyers, marital status, mobile phone number/provider, number of children, phone numbers, teenagers, state/SCF/ZIP
Price: $65/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; [email protected])
Short Cuts
Alterian has launched List Direct, an automated online list count and ordering system. It has been designed to be used by list brokers and managers.
Network
