Chief Marketer Staff, Author at Chief Marketer

Direct Response Advertising Collection Offered For Sale

John Schulte, president of the National Mail Order Association, plans to auction his personal collection of direct response advertising to the highest bidders in January.

Second Nintendo Marketing Executive to Depart in December

Robert Matthews, the senior director of consumer marketing at Nintendo of America, plans to leave the company in December.

Agencies

‘Seinfeld’ Fans Pick Episodes for National Syndication

“Seinfeld” fans eager to see once again the episode about the soup Nazi or the man-bra can select their favorite in a poll on Yahoo.com for a special national syndication spin next month.

Southwest Airlines Stages Caption Writing Contest

Southwest Airlines is using a contest to get people chatting on its blog.

News Briefs

CARNIVAL CRAUISE LINES: is running a November promotion that allows military personnel to book up to three Fun Ship staterooms

OgilvyAction Names Jack Rooney CEO

OgilvyAction, the global brand activation arm of The Ogilvy Group, has reorganized its North American leadership.

Listline e-Newsletter 10/19/07

Direct Checks Unlimited Sales, Inc. has appointed Lake Group Media Inc.
to manage the Checks Unlimited Business Check Buyers file. It contains
149,595 buyers from the last 12 months. Sales ranged from $75 to $135
and the average sale was $105.

Agencies

Court OK’s Sale of Bombay’s Assets to Liquidators

The U.S. Bankruptcy Court for the Northern District of Texas has approved the sale of the Bombay Co. to the joint venture of Gordon Brothers Retail Partners and Hilco Merchant Resources.

Digital