(Direct Newsline)— John Schulte, president of the National Mail Order Association, plans to auction his personal collection of direct response advertising to the highest bidders in January.

Schulte has collected hundreds of ads over the years. His collection includes ads created by John Caples and David Ogilvy, among such as Max Sackheim, Claude Hopkins and John E. Kennedy

“The works of some of the greatest ad creators of our time are part of my collection. Some of these ads were responsible for stating the empires we know of today, said Schulte in a statement. I’m getting up in years and it’s time share them with others.”

His collection is displayed online at the association’s Web site NMOA.org.

John Schulte, president of the National Mail Order Association, plans to auction his personal collection of direct response advertising to the highest bidders in January.

Schulte has collected hundreds of ads over the years. His collection includes ads created by John Caples and David Ogilvy, among such as Max Sackheim, Claude Hopkins and John E. Kennedy

“The works of some of the greatest ad creators of our time are part of my collection. Some of these ads were responsible for stating the empires we know of today, said Schulte in a statement. I’m getting up in years and it’s time share them with others.”

His collection is displayed online at the association’s Web site NMOA.org.