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Chief Marketer Staff

  • Hinman to Join Epsilon Data Services

    Donald P. Hinman will join Epsilon Data Services as senior VP for product development in data services.

  • Short Cuts

    Experian Inc. has introduced Totalvue Retail, a new database for tracking multi-channel customer behavior. Bebe Stores Inc. has selected ICrossing to serve as its search engine-marketing agency of record.

  • Marketing the Free for a Fee

    The toughest marketing challenge of all? Getting people to pay for something that once was free. Click here to find out how you can justify converting an added value into an added cost.

  • Six B-to-B Public Relations Mistakes

    PR may be glamorous when you’re dealing with celebrities. But that’s not quite as true in the business-to-business space. Still, the potential for disaster is just as great. Click here to find out some of the worst mistakes you can make in b-to-b public relations.

  • Digital

    Untracked Conversions Mean Wasted Advertising

    Granted, search is one of the most accountable forms of advertising ever devised. You can track clicks right down to the keyword. But can you
    track conversions? That’s a little trickier, says Cam Balzer. Click here to read why.

  • Data & Analytics

    Marketing to Muslims

    Does Islam scare you? It shouldn’t. U.S. Muslims are a growing market. and they want many of the same things that other Americans do. But you have to sensitize yourself to Ramadan (a month of fasting), Halal (Muslim dietary laws), and Islam’s different take on financial issues. Click here for more on selling to Muslims.

  • Yahoo CMO Leaves for As-Yet Unnamed Consumer Brand 08

    Yahoo chief marketing officer Cammie Dunaway has become the latest C-level executive to leave the Web portal/search engine since co-founder Jerry Yang stepped in to replace former CEO Terry Semel last June.

  • Agencies

    Duracell Searches for Holiday Ambassadors via Casting Call

    Duracell is out with a cause marketing campaign that uses a contest to find young brand ambassadors to visit sick children in hospitals nationwide.

  • Agencies

    EVB’s Got Viral Game with ‘NBA 2K8’

    Digital agency EVB knows who the winner of the 2008 NBA finals will be—and they’re using that prediction, and other controversial opinions, to set off a viral marketing campaign for NBA 2K8, the new basketball game from 2K Sports for PCs, the Xbox 360 and Playstation.

  • TPN Names Chief Creative Officers

    TPN has named Tim Austin and Anthony Massa chief creative officers, newly created positions.
    Austin, 40, started work for TPN 16 years ago on the Frito-Lay account. He has led creative development on a number of accounts including Gatorade, Propel, ESPN, 7-Eleven, Miller and Jim Beam.