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Chief Marketer Staff

  • Agencies

    Red Sox Win Would Be Furniture Buyers’ Boon

    A lot of Boston Red Sox fans are rooting harder than usual for a World Series win this year, with a free furniture offer deal added to their near-religious fervor for the team.

  • Former Yahoo CMO Lands Nintendo Marketing Post

    Nintendo of America has named former Yahoo Chief Marketing Officer Cammie Dunaway as executive vice president of sales and marketing. The post takes effect Nov. 5.

  • MySpaceTV Series Lines Up Sponsors, Brand Deals

    Ford Motor Co. will be the exclusive sponsor of the new online television show “Roomates” that debuted Monday on MySpaceTv.com

  • Agencies

    FTC Vows To Keep Numbers On Do-Not-Call List

    The Federal Trade Commission will not automatically delete telephone numbers from its do-not-call list, despite a provision that calls for numbers to be eliminated five years after enrollment.

  • Agencies

    Boost Adds Mobile Coupons from Cellfire

    Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users.

  • News Briefs

    VERIZON WIRLESSS: Verizon Wireless will pay $1 million to reimburse New York State customers after a state investigation found the company had cut off some subscribers to its “unlimited” mobile Internet plans for overuse.

  • Agencies

    Meet the Broker: Barbara Henry

    Today we meet Barbara Henry, executive vice president of Leon Henry Inc., an insert media and list broker specializing in the senior and children

  • Listline e-Newsletter 10/25/07

    InfoCom Group Inc. named MetaResponse Group to manage its Bulldog
    Reporter list group. The largest file Bulldog Reporter’s Media
    Executives contains 44,204 names.

  • Agencies

    FTC Vows To Keep Numbers On Do-Not-Call List

    The Federal Trade Commission will not automatically delete telephone numbers from its do-not-call list, despite a provision that calls for numbers to be eliminated five years after enrollment.

  • Digital

    WPP Acquires Blast Radius

    WPP has acquired Blast Radius, an interactive agency based in Vancouver. Terms of the acquisition were not disclosed.