Chief Marketer Staff
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Agencies
Telereps, Save Your Breath
In any sales or service situation it’s critical to listen, diagnose and encourage prospects to elaborate before persuading. One way to do this in telesales is to ask open-ended, consultative questions.
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Agencies
Relevancy vs. Creativity
Is relevancy really more important than creativity? It’s hard to prove. But now there’s TiVo StopWatch, a new way of measuring minute-by-minute television
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Agencies
Campaign Index
CONAGRA FOODS Shrek’s Quest for the Crown ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the
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Agencies
Pitching the Crescent City
A multichannel effort by Smithsonian magazine and the Louisiana Department of Culture, Recreation and Tourism was set to lure thousands of travelers to
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The Burden is On You
I’m a longtime Verizon Wireless customer, but it took an article in the New York Times last month to make me aware that the company plans to share my
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Blowin’ in the Wind
The music industry is reeling. With every report of a double-digit drop in CD sales, another nail is delivered in the coffin of physical media. After
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Agencies
The Online Gate Is Open
Let’s say you’re a midsize company in an industry dominated by giants and you want to play with the big boys. They’re big for a reason established brands,
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Agencies
MmMMcDonald’s
Granted, young adults are too old for the Happy Meal. But they’re just the right age for McDonald’s other products, and the brand has turned to music
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Very Internet People
Social networks are great Just ask the 40 million active users who have joined Facebook since its launch in 2004. And advertisers have also felt their