Chief Marketer Staff, Author at Chief Marketer

Relevancy vs. Creativity

Is relevancy really more important than creativity? It’s hard to prove. But now there’s TiVo StopWatch, a new way of measuring minute-by-minute television

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Fashionable Fixtures

It’s no secret that the lifestyle trend in retail has been successful. The Lifestyle Center as a retail format has transformed the American shopping experience.

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Delta Ad Is Witty But Pointless

One of the most common errors I encounter in ads that seem to need makeovers is a reluctance to accept that the largest word in the ad is the headline

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The Online Gate Is Open

Let’s say you’re a midsize company in an industry dominated by giants and you want to play with the big boys. They’re big for a reason established brands,

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Say Cheese

You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through

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Justly Enriched

Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of

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Sox in Mouth

Baseball’s 2007 World Series champions likely will have been crowned by the time you read this. Will the Boston Red Sox be the kings of the sandlot, or

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Create a Community

These days there’s a social networking Web site for just about every interest group from green living and activism (Care2) to dating and even flirting

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Swim, Don’t Sink

If you want to be a big fish in a small pond, you need to make a splash.

In her new book

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Radio Lives

In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they