Telereps, Save Your Breath

In any sales or service situation it’s critical to listen, diagnose and encourage prospects to elaborate before persuading. One way to do this in telesales is to ask open-ended, consultative questions.

Consultative questions begin with words like what, how and why to get prospects to describe their circumstances and offer clues to their hot buttons. Closed-ended questions, on the other hand, start with words like is, do, has, are, can, will, which and could. Closed-ended questions are designed to produce simple