Chief Marketer Staff, Author at Chief Marketer

Tranzact Closes on Sale to Veronis Suhler

Halyard Capital, a private equity firm, has closed on the sale of direct marketing services firm Tranzact to Veronis Suhler Stevenson for $185 million.

Agencies

Atkins Coupon Campaign Catches Viral Halo Effect

When weight-loss marketer Atkins sought new buyers for its branded diet food, it looked no further than the Internet. But what started as a simple couponing campaign quickly turned into a viral wild storm.

Chrysler Brand to be King of ‘Payne’ in November

A new branded content campaign from Chrysler will link the automaker to the TBS cable comedy “Tyler Perry’s House of Payne” on the air, on the Web and over the mobile phone during the month of November.

Agencies

FedEx Extends NBA Marketing Partnership

Fedex renewed its deal as an NBA marketing teammate in a multi-year pact maintaining its position as the league’s official air and ground delivery service.

Hallmark Channel Promotes White to SVP of Marketing

Hallmark Channel has promoted Anthony White to senior vice president of marketing. The post went into effect Oct. 29.

Agencies

Meet the Broker: Jennifer Luposello

Today we meet Jennifer Luposello, senior vice president of sales at Macromark Inc. Throughout her career Luposello has worked in many areas of consumer and business-to-business list brokerage.

Agencies

MmMMcDonald’s

Granted, young adults are too old for the Happy Meal. But they’re just the right age for McDonald’s other products, and the brand has turned to music

Very Internet People

Social networks are great Just ask the 40 million active users who have joined Facebook since its launch in 2004. And advertisers have also felt their

Agencies

Can a Mailer Find True Happiness?

Direct mailers have been searching for even a shred of contentment since the most recent postal increase. It may be too much to think that the postal rate cloud has a silver lining. But, like a child’s security blanket, it could at least be flannel.

In other words, there’s hope.

Agencies

Telereps, Save Your Breath

In any sales or service situation it’s critical to listen, diagnose and encourage prospects to elaborate before persuading. One way to do this in telesales is to ask open-ended, consultative questions.