Chief Marketer Staff, Author at Chief Marketer

Tranzact Closes on Sale to Veronis Suhler

Halyard Capital, a private equity firm, has closed on the sale of direct marketing services firm Tranzact to Veronis Suhler Stevenson for $185 million.

Agencies

Atkins Coupon Campaign Catches Viral Halo Effect

When weight-loss marketer Atkins sought new buyers for its branded diet food, it looked no further than the Internet. But what started as a simple couponing campaign quickly turned into a viral wild storm.

Chrysler Brand to be King of ‘Payne’ in November

A new branded content campaign from Chrysler will link the automaker to the TBS cable comedy “Tyler Perry’s House of Payne” on the air, on the Web and over the mobile phone during the month of November.

Agencies

FedEx Extends NBA Marketing Partnership

Fedex renewed its deal as an NBA marketing teammate in a multi-year pact maintaining its position as the league’s official air and ground delivery service.

Hallmark Channel Promotes White to SVP of Marketing

Hallmark Channel has promoted Anthony White to senior vice president of marketing. The post went into effect Oct. 29.

Agencies

Meet the Broker: Jennifer Luposello

Today we meet Jennifer Luposello, senior vice president of sales at Macromark Inc. Throughout her career Luposello has worked in many areas of consumer and business-to-business list brokerage.

Agencies

HAVE FAITH

Everybody wants to believe in something, and Church Initiative found the light online. The marketer of materials for crisis support groups is using the Web to promote its ministry and help its customers help each other.

Agencies

Radio Lives

In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they

Agencies

An Underserved Market

Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.

Agencies

Relevancy vs. Creativity

Is relevancy really more important than creativity? It’s hard to prove. But now there’s TiVo StopWatch, a new way of measuring minute-by-minute television