Hallmark Channel has promoted Anthony White to senior vice president of marketing. The post went into effect Oct. 29.
In his new role, White is in charge of developing strategic marketing partnerships and alliances, cause-based marketing initiatives and marketing analytics for the company. He continues to oversee all marketing-related activities for consumer marketing, affiliate marketing and media planning.
He replaces Laura Masse who was promoted to executive vice president of marketing in February.
White joined Hallmark Channel in 2005 as vice president of marketing. Previously, he worked as vice president of the Hallmark Channel and Hallmark Movie Channel. He will continue to work out of the Los Angeles office.
He previously worked as senior vice president, director, futures, Western Region for Initiative where he was responsible for providing a strategic research platform to develop national, regional and local media communications plans and developing critical insights and communications for clients on key media, consumer and marketing trends.
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