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Chief Marketer Staff

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    G. Neil is employing a folder presentation for its 2007 holiday effort. The 12” x 8 1⁄2” package offers incentives based on the amount of HR materials purchased. In contrast to this oversized mailing, The Economist has shrunk from its standard 9” x 12” envelope to a 6” x 9”, although the tag line remains “The World At Your Fingertips. Every Week,” and the soft offer mirrors previous mailings at $49.90 for 24 issues (six free). A fundraising effort from Atlanta’s Carter Center offers a free bookmark and asks for contributions to maintain its humanitarian work.

  • Agencies

    Loose Cannon: Seven Days in November

    The “week in advance” calendar is a government-and-industry-publication staple. These listings are written with an earnestness which is almost endearing, given that most of the events offer all the thrills of a PowerPoint presentation on quarterly soybean production levels.

    What follow are several DM-related events that may have been overlooked by listings compilers.

  • Listline e-Newsletter 11/05/07

    Some 750,000 buyers, including 200,000 from the last 12 months are
    named

  • Agencies

    Unused Gift Cards a Growing Problem: Deloitte & Touche

    As gift cards continue to gain momentum in the holiday shopping mix, unused cards are increasingly becoming an issue for the merchants who sell them, according to a recent report by Deloitte & Touche.

  • Select Comfort Names Bur-Hall Chief Marketing Officer

    Select Comfort Corp. has named Catherine Bur-Hall senior vice president and chief marketing officer.

  • Agencies

    Wildfires Spare Southern California Mailers

    (Multichannel Merchant) The tragic Southern California wildfires had many catalogers working on suppressing mailings to ZIP codes in the affected areas last week. But merchants based in the region had more pressing concerns, such as evacuations, air quality, distribution problems, and of course, general terror that the flames would reach them.

  • Agencies

    British Library Books Carry Insert Advertising

    Howse Jackson Marketing Ltd. plans to expand a new insert media program for distributing advertising inside of library books in the United Kingdom — nationwide by the middle of next year.

  • Loose Cannon: Seven Days in November

    The “week in advance” calendar is a government-and-industry-publication staple. These listings are written with an earnestness which is almost endearing, given that most of the events offer all the thrills of a PowerPoint presentation on quarterly soybean production levels.

    What follow are several DM-related events that may have been overlooked by listings compilers.

  • Agencies

    Unilever Hyped Health to Refresh Brands

    Reacting to growing consumer health concerns, Unilever has been pumping up the nutritional benefits of its brands over the past two years.

  • Agencies

    Aflac, Office Depot Team Up on NASCAR Circuit

    Aflac is upping the ante on its NASCAR sponsorship in a new relationship with Office Depot.