Chief Marketer Staff

• Agencies

  Neiman Marcus Direct Revenue Rises 12% in October

  Neiman Marcus Inc. posted revenue of $383 million for October, a 10.9% increase over revenue of $345 million last year.

• Digital

  Sears Pushes Holiday Campaign Via the Internet, Sweepstakes

  Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.

• Agencies

  Infiniti Aims at Hispanics in Invite-Only Campaign

  Inifiniti is making its first pitch aimed directly at Hispanic consumers with three major-market events accompanied by localized TV campaigns.

• Agencies

  KFC Pushes Dip Strips On Streets of Manhattan

  If you happen to be about town in Manhattan today, you might see KFC’s 12-foot illuminated truck featuring a life-sized box of its Triple Dip Strips.

• Agencies

  Sony Division, Ad Council Team on Cyberbullying Contest

  Sony Creative Software, the tech company’s professional video editing arm, has teamed with the Ad council and the National Crime Prevention Council to sponsor a contest to create a public service announcement about the dangers of cyberbullying.

• Agencies

  Jaguar Sponsors Boxing Fund-Raiser

  Jaguar will sponsor an evening of amateur boxing and auction a car to benefit a Chicago children’s charity.

• Rite Aid CMO to Depart

  Mark Panzer, Rite Aid’s senior executive vice president and chief marketing officer, said yesterday he is leaving the company. He offered no reason for his departure.

• U.S. Online Ad Budgets up 28% This Year: eMarketer

  Spending for online advertising in the United States will wind up being almost 27% higher in 2007 than it was last year, according to new findings from marketing research firm eMarketer.

• Agencies

  Meet the Broker: Alec Waluschka

  Today we meet Alec Waluschka, direct and interactive media broker at Dunn DataCo, the reincarnation of the former Mal Dunn Associates Inc.

• Listline e-Newsletter 11/08/07

  A total of 366,163 individuals who joined a movie club are named.
  Instead of renting movies at video stores they have films shipped to
  their homes.