[PROMO Xtra] Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.

The campaign, which launched this week, is built around Sears’ Wish Book catalog and the tagline, “Don’t just give a gift, grant a wish.”

Online, people can interact with the brand and its messaging as part of the “Where Wishes Begin” Holiday Experience. On the site at Sears.yahoo.com people can find gift-giving tips, vote on the hottest gift ideas in toys, fashion, home, electronics, tools and fitness and sports categories and view gift-giving videos or pictures via Yahoo’s Flickr photo sharing community.

It’s all part of the retailer’s effort to have a larger presence online.

“The online space continues to offer new and exciting ways to interact in a meaningful way with our customers,” said Richard Gerstein, senior vice president and chief marketing officer, Sears, in a statement.

And starting Nov. 19, Sears is kicking off a Wishing promotion, offering deals on products for a limited-time. Wishing Hours will take place Mondays and Tuesdays from 4 p.m. to close (or from 4 p.m. to midnight online) through Dec. 18. People can download a Wishing Hours widget to their desktops or sign up for email or text message alerts at www.sears.com/wishes.

The campaign includes an online sweepstakes at www.sears.com/wishes, which offers the chance to win one of five grand prize wishes. Choices include: a trip for four to a 2008 NASCAR Nextel Cup Series race, a meet and greet with a NASCAR driver, $3,000 in spending money and $10,000 Craftsman garage; a personal makeover, including $20,000 toward in fitness equipment and athletic apparel and a spa package; a $20,000 backyard makeover with landscaping and Kenmore grilling items; an in-home style consultation with Ty Pennington from ABC’s “Extreme Makeover: Home Edition and $20,000 in Sears home appliances and electronics or a home theater system and trip for two to Cannes and $2,500 in spending money and $9,000 in Sears gift cards.

Lesser prizes include $50 and $25 Sears gift cards. The sweepstakes runs through Dec. 11. The winner will be announced during “Extreme Makeover: Home Edition” on Dec. 23.

Sears is promoting the campaign via TV and radio spots, magazine ads, direct mail, PR and catalogs.

Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.

The campaign, which launched this week, is built around Sears’ Wish Book catalog and the tagline, “Don’t just give a gift, grant a wish.”

Online, people can interact with the brand and its messaging as part of the “Where Wishes Begin” Holiday Experience. On the site at http://Sears.yahoo.com people can find gift-giving tips, vote on the hottest gift ideas in toys, fashion, home, electronics, tools and fitness and sports categories and view gift-giving videos or pictures via Yahoo’s Flickr photo sharing community.

It’s all part of the retailer’s effort to have a larger presence online.

“The online space continues to offer new and exciting ways to interact in a meaningful way with our customers,” said Richard Gerstein, senior vice president and chief marketing officer, Sears, in a statement.

And starting Nov. 19, Sears is kicking off a Wishing promotion, offering deals on products for a limited-time. Wishing Hours will take place Mondays and Tuesdays from 4 p.m. to close (or from 4 p.m. to midnight online) through Dec. 18. People can download a Wishing Hours widget to their desktops or sign up for email or text message alerts at http://www.sears.com/wishes.

The campaign includes an online sweepstakes at http://www.sears.com/wishes, which offers the chance to win one of five grand prize wishes. Choices include: a trip for four to a 2008 NASCAR Nextel Cup Series race, a meet and greet with a NASCAR driver, $3,000 in spending money and $10,000 Craftsman garage; a personal makeover, including $20,000 toward in fitness equipment and athletic apparel and a spa package; a $20,000 backyard makeover with landscaping and Kenmore grilling items; an in-home style consultation with Ty Pennington from ABC’s “Extreme Makeover: Home Edition and $20,000 in Sears home appliances and electronics or a home theater system and trip for two to Cannes and $2,500 in spending money and $9,000 in Sears gift cards.

Lesser prizes include $50 and $25 Sears gift cards. The sweepstakes runs through Dec. 11. The winner will be announced during “Extreme Makeover: Home Edition” on Dec. 23.

Sears is promoting the campaign via TV and radio spots, magazine ads, direct mail, PR and catalogs.

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