Chief Marketer Staff
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Agencies
Bluegrass Merges with High Profile
Bluegrass Promotional Marketing has merged with High Profile, a 16-year-old firm specializing in promotional products.
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Draftfcb Forms Experiential Division
Draftfcb has formed a new division that combines two business units.
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Agencies
Holiday Gift Card Spending Estimated at $26.3 Billion: Study
U.S. shoppers plan to spend $26.3 billion on gift cards this year, up 6% compared to last year, according to a recent survey.
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ExxonMobil Revs NASCAR Role
ExxonMobil is boosting its NASCAR profile with Penske Racing as title sponsor of the Penske Dodge car next season.
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Agencies
Postscripts
ADVERTISING SPECIALTY INSTITUTE: has upgraded its ESP Online software with new features for distributors.
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News Brief
COORS: will award $10,000 in scholarships to both Grambling State University and Southern University as part of its sponsorship of the annual State Farm Bayou Classic in New Orleans on Nov. 24.
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Email
Magilla Top-Business List Drives Press Releases … Sort of
OK, so maybe The Magilla Marketing List of Top 40, Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis wasn’t the business model I thought it was.
The list—written as a transparent attempt to generate cheap publicity—resulted in two press releases from companies crazy enough to acknowledge they were included.
However, they are the two of the best press releases ever received by this newsletter.
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Listline e-Newsletter 11/13/07
Data has been overlaid on Belvoir Media Group’s newsletter and magazine
files to identify individuals with a likely interest in crafts. -
Agencies
Ford Dealers Launch Ad Campaign Inside Video Game
The Northern California Ford Dealers Advertising Association plans to launch a direct response advertising campaign on a video game advertising network on Nov. 15 to promote leases for the Ford Fusion midsize car.