Draftfcb has formed a new division that combines two business units.
361 Experiential is the merger of 361 Sports and Event Marketing and Hall Event Group. The division will have staff in Chicago, San Francisco and Denver.
Dee Hall, who most recently ran these units, was promoted to executive vice president of integration at Draftfcb Chicago. Brad Back will lead 361 Experiential as senior vice president, group management director.
Hall was tapped in 2005 to bring Hall Event Group to FCB and expand its roster of integrated marketing services. She has worked for organizations including Leo Burnett and Petry Television during her 25-year marketing and sales career.
Prior to FCB, she formed Target Broadcast Group, a firm specializing in trade-driven media promotions. She then co-founded Stern Hall, a Chicago based event marketing shop.
Back had been senior vice president, group account director for Draftfcb.
361 Experiential’s roster of clients includes Blue Cross Blue Shield of Florida, Kmart, Mars/M&M’s, GlaxoSmithKline and L’Bel Paris.
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