Chief Marketer Staff

• Email

  Return Path Announces Mobile Rendering Product

  Deliverability firm Return Path today announced it has developed the first product allowing e-mail marketers to see how their messages look on mobile devices.

• Agencies

  Responsys Partners with Print-on-Demand Firm

  E-mail technology provider Responsys announced today it has partnered with print-on-demand firm Integrato.

• Email

  ExactTarget Teams with Email Data Source

  E-mail software provider ExactTarget announced today it has teamed up with e-mail intelligence firm Email Data Source.

• Epsilon Hires Penney To Lead Strategic Consulting and Analytics Operations

  Dallas-based Epsilon has named Michael Penney executive vice president of strategic and analytic services.

• Online Lead Generation Association Elects New Directors

  The Online Lead Generation Association yesterday announced the election of a new Board of Directors for a two-year term.

• Letters to the Editor

  I, as usual, thunked some more and want to add a few more points.

  1. Can the University accept mail and then legally refuse to deliver it? I don’t think so.

• Agencies

  Toyota Ties Gas Fill Ups to Tire Buys

  Toyota is driving tire purchases at its dealerships with a free gas offer.

  People who buy four new tires at a participating Toyota Tire Center will receive a $50 Fill It Up gas card redeemable at any station that accepts American Express cards.

• Agencies

  Wendy’s to Give Away 100 Million Songs

  Wendy’s is giving away up to 100 million songs as part of a partnership with the Rhapsody music site to customers who buy its combo meals.

• Agencies

  Blockbuster Canada Launches Loyalty Program

  Blockbuster Canada is out with a new program that rewards customers for their in-store movie purchases with e-coupons.

• PMA Appoints Carlson As President

  The Promotion Marketing Association has appointed Bonnie J. Carlson as president, effective immediately.