E-mail software provider ExactTarget announced today it has teamed up with e-mail intelligence firm Email Data Source.
Under the deal, ExactTarget now offers its clients Email Data Source’s core product, Email Analyst, what is claimed to be the largest searchable database of e-mails sent and received worldwide.
The service allows marketers to monitor use their own brands in e-mail and gain intelligence on competitors’ efforts, according to Email Data Source.
According to the company, its database contains more than 4 million marketing messages dating back to 2003. Email Analyst collects, analyzes, organizes and archives email campaign information from over 475,000 lists and 36,000 companies in 230 market sectors, ExactTarget and Email Data Source said in a press release.
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