Chief Marketer Staff

• Digital

  Online Lead Generator Yodle Receives $12 Million Investment

  Yodle Inc., a lead generation and online advertising services firm, plans to use a $12 million investment it received from the venture capital firm Draper Fisher Jurvetson to finance its expansion.

• Letters to the Editor

  Pity poor dogsbody Baldrick who shipped those HMRC CDs through the general internal mail system without consigned service.

• Philips, Mall of America Offer Text Parking Program

  It’s a problem that plagues many weary holiday shoppers: forgetting where you parked the car.

• FTC to Begin Review of its Environmental Marketing Guidelines

  The Federal Trade Commission has stepped up its timetable to review its environmental marketing guidelines due to the increase in “green” advertising.

• Former General Mills Marketing Exec to Open Mars Advertising Office

  MARS Advertising, Inc. has opened a new office in Minneapolis, MN, and has hired Ann Carr, a long-time General Mills’ marketing executive, to lead the office.

• YouTube Video Calls for Ouster of Safety Official over Tainted Toys

  An activist group is pushing for the resignation of a top Consumer Product Safety Commission official for failing to take a stronger stance on toy safety and has created a YouTube video to get its message across

• Canon Extends PGA Tour Partnership

  Canon USA has extended its marketing partnership with the PGA Tour through 2010.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Gadget Universe

• Listline e-Newsletter 11/26/07

  Several list segments and hotlines with enhanced Equifax lifestyle data
  have become available from Scholastic. A total of 323,879 donors are
  offered from the last 12 months.

• Spending Up, Margins Drop: Direct’s Exclusive Survey

  Direct marketers are spending a little more this year. They’re focusing a little more on existing customers, traditionally a very profitable segment.