Yodle Inc., a lead generation and online advertising services firm, plans to use a $12 million investment it received from the venture capital firm Draper Fisher Jurvetson to finance its expansion.
“We will be able to complete our national rollout and offer our services to small businesses across the country,” said in a statement Yodle’s CEO Court Cunningham.
The New York-based firm develops online advertising campaigns to generate inbound telemarketing calls, instead of click-through responses. Yodle promotes online lead generation as an alternative to Yellow Pages advertising.
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