Chief Marketer Staff

• Listline e-Newsletter 12/05/07

  Specialists Marketing Services Inc. has been appointed to oversee the
  Dell Magazines and Penny Press files. The combined master file has
  414,234 subscribers and book buyers from the last 12 months.

• Email

  E-mail Spurs Purchase in 50% of Consumers: Study

  Half of all consumers surveyed have made a purchase as a result of an e-mail solicitation, according to a new study. And 16% did so from messages found in their spam folders.

• KnowledgeBase Marketing Promotes Two Top Execs

  Dennis Kooker has been named president of KnowledgeBase Marketing, a position formerly held by Gary Laben. Laben will retain his CEO title. Kooker has served as COO since 2002.

• Agencies

  Direct Sales Not Enough to Offset Income Loss For Chico’s FAS

  Third quarter net sales for Chico’s FAS rose from $402.2 million to $415.9 million, while the apparel firm’s net income fell from $42.1 million to $23.6 million during the same period. The quarter ended Nov. 3.

• Digital

  Ybrant Technologies to Acquire Online Ad Company Oridian

  Ybrant Technologies will acquire Oridian, an online advertising company. Terms of the deal were not disclosed.

• Renan Levy Joins Intellidyn as President and COO

  Renan Levy has been named president and COO of Intellidyn Corp., a database marketing firm based in Boston.

• Digital

  Acxiom, Search Initiatives In Data-Sharing Agreement

  Acxiom Corp. and Search Initiatives LLC have struck an agreement under which Search Initiatives will provide Acxiom with business directory data on small- to medium-sized firms across the country.

• Agencies

  State Farm Runs Pro Bowl Sweeps

  In its second season as presenting sponsor of the NFL Pro Bowl, State Farm is running a sweeps to prod interest in the post-season game.

• Web Road Show Plugs Ford Sync Technology

  “Kim and Seana” is a seemingly archetypical American road story—in this case about two young women seeking musical careers—with an equally American commercial angle, as they drive a Ford Focus equipped with Sync technology.

• News Brief

  SHOP.COM: is running a holiday-themed contest tied to the 12 days of Christmas.