* Dell Magazines and Penny Press
* The Beacon
* WPBA/WABE Atlanta
* Bull Market Alerts E-mail
* LearnShare E-mail
* ACS Active Members at Home Address
* Extreme Profit Opportunity Seekers
* Ethnic Nation Spanish Speaking MO Buyers
LISTS UNDER NEW MANAGEMENT
Dell Magazines and Penny Press
Specialists Marketing Services Inc. has been appointed to oversee the Dell Magazines and Penny Press files. The combined master file has 414,234 subscribers and book buyers from the last 12 months. Titles purchased include an array of puzzle, game, entertainment and fiction magazines. The source is 72% direct mail. Dunn DataCo formerly known as Mal Dunn Associates Inc. was the prior list manager.
Selections: Gender, product category, book buyers, subscribers, value pack buyers, publication title, Bible theme, children/family theme, large print, TV/movie theme, gift givers, demographics, lifestyle, age, income, presence of children, child’s age, interests, hotlines, $10-plus/$25-plus/$50-plus buyers (cumulative), state/SCF/ZIP
Sample usage: Blair Corp., Highlights for Children, Ashton Drake Galleries, Collections Etc., House of White Birches, Best Friends Animal Society, Disabled American Veterans, Acorn Direct, Carol Wright, Harriet Carter Gifts Inc., Fingerhut, International Consumer Products, Walter Drake, Chorion PLC, Scooter Store, Association for Research and Enlightenment, Australian International Winners Group, Club for Success, Consolidated Research, Destiny Research Group, Education Direct, Doubleday, Guideposts Associates, International Masters Publishers, Liberty Books, Publishers Clearing House, Reader’s Digest, Scientific American International, Oxmoor House
Price: $80/M (last-12-month names)
Contact: Specialists Marketing Services Inc., Linda Santaite (201-865-5800, ext. 2126; [email protected])
The Beacon
Trinity Direct has been named list manager for the Roman Catholic Diocese of Paterson, NJ. The diocese offers a list of 24,535 subscribers to its newspaper The Beacon. Direct mail is the source. Cross Lists was the prior list manager.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: Trinity Direct LLC, Bob Stein (973-283-3600; [email protected])
WPBA/WABE Atlanta
ALC Data Management has assumed management of a list of 18,552 contributors to Atlanta’s public TV station WPBA and members of WABE, a classical music radio station. Donations averaged $45. The list has been generated from direct mail and on-air fundraising campaigns, magazine and newsletter subscriptions. It also includes book and merchandise buyers. No telemarketing is allowed. Carol Enters List Co. previously handled this list.
Selections: State/SCF/ZIP
Price: $80/M
Contact: ALC Data Management, Lisa Donzella (914-524-5263; [email protected])
NEW LISTS
Bull Market Alerts E-mail
A total of 289,314 investors’ e-mail addresses are available for subscribers to Bull Markets Alerts. These individuals receive e-mail alerts about stock market investments several times each week. Telemarketing inquiries will be considered.
Selections: State/SCF/ZIP
Price: $60/M
Contact: AccuList USA, Mark Sherman (954-923-5659; [email protected])
LearnShare E-mail
Some 112,000 e-mail addresses for career development and training executives are available on this master file from LearnShare LLC. Those listed have used services offered at LearnShare.com.
Price: $300/M
Contact: TrixMax Direct, Paul Kolars (651-292-0165; [email protected])
ACS Active Members at Home Address
The American Chemical Society’s list offers 58,107 U.S. members at home addresses. Members work in the chemical, engineering and related fields. Canadian and international segments are available. Direct mail is the source.
Selections: Age, area interests, degree, gender, graduation year, job function, major, business, profession, specialty, state/SCF/ZIP
Price: $155/M
Contact: VentureDirect Worldwide, Emily Heimsoth (212-655-5160; [email protected])
Extreme Profit Opportunity Seekers
More than 55,000 names of opportunity seekers have been assembled. These individuals paid $50 to receive a CD entitled “Passive Google Profits” or “Passive Tube Profits.” Postal addresses and telephone numbers are available. A Web site is the source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $100/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])
Ethnic Nation Spanish Speaking MO Buyers
This database contains more than 1.5 million names. It includes buyers and subscribers. Direct mail is the sole source.
Selections: Monthly hotline, lifestyle, age, income, child’s age/specific/range, gender, credit card type, phone numbers, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Matt Potts (203-791-4440; [email protected])
Network
