Chief Marketer Staff
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Agencies
Meet the Broker: Cathy Wheelock
Today we meet Cathy Wheelock, a list brokerage account executive in the Impulse Media division of RMI Direct Marketing Inc.
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Listline e-Newsletter 12/13/07
MeritDirect has been tapped to manage a portfolio of lists for Jacob
Cameron Publishing Co. -
Hershey’s Shakes Up Executive Team
The Hershey Co. has reshuffled its top management team in an effort to improve the company’s performance and sales.
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Agencies
Jelly Belly Names Recipe Contest Winner
Jelly Belly has named a computer expert as the top winner in its Recipe Game
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Ford Uses Web Widget Tact For Sync
Ford is revving up the latest phase of its marketing campaign to push its Sync voice-activated technology with rich media widgets on AOL.
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TGI Friday’s Taps Jordan for Marketing Post
TGI Friday’s has named Andrew Jordan as senior vice president of marketing.
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Car-Tatts, Wendy’s Team Up for Foster Kids
Car-Tatts and Wendy’s are partnering on a local promotion to raise money for foster children in New Jersey.
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News Brief
TOYS R US: and Jakks Pacific have teamed up to launch a new line of doggy chew toys, clothing, beds and collars
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Agencies
Wrigleyhoops.com Hypes NBA Sponsorship
The Wm Wrigley Co. is pumping up its NBA sponsorship through contests on a newly launched Web site.
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Kaboose Acquires Bounty Ltd. for $140 Million
Kaboose Inc., a Canadian child-oriented online marketer, has acquired Bounty Group Ltd., a UK-based Internet parenting club, for 70 million pounds (approximately $140 million).