* Jacob Cameron Publishing Lists
* Omega Institute for Holistic Studies
* Mindset Database
* Northern Tool and Equipment Enhanced
* Distance Shopping Network Check and Money Order
* National Fundraising Contributors
* Sparing No Expense
* Jeanett Cassano and Clients Shift to Belardi/Ostroy
LISTS UNDER NEW MANAGEMENT
Jacob Cameron Publishing Lists
MeritDirect has been tapped to manage a portfolio of lists for Jacob Cameron Publishing Co. The appointment covers 15 lists, including an executive master file with more than 1.3 million names. It includes buyers of books and manuals related to human resources management and business development. Separate files are available for individual publications; in addition to a psychology and counseling database and an engineering database. This data was previously managed in-house.
Selections: Hotlines, gender, number of employees, phone number, sales volume, SIC Code, state/SCF/ZIP
Price: $95/M
Contact: MeritDirect, Pat Bishop (914-368-1133; [email protected])
Omega Institute for Holistic Studies
Estee Marketing Group Inc. has been appointed list manager for the Omega Institute for Holistic Studies Inc., effective Dec. 15. Various list segments are offered for paid seminar attendees and inquirers. Counts range from 23,728 for attendees and inquirers from the last 36 months to 9,173 for paid attendees from the last 12 months. The average order was $1,500. Data has been sourced via direct mail (75%) and the Internet. Pacific Lists Inc. was the prior list manager.
Selections: Gender, age, income, home value, length of residence, homeowner/renter, presence of children, marital status, Catholic/Protestant, state/SCF/ZIP
Price: $95/M (last-36-month names)
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected])
NEW LISTS
Mindset Database
Thinking Craft Inc. has introduced the MindSet database with 25 million names. It combines demographic and psychographic data and numerical scores for targeting and segmentation based on common personality types. Subfiles are offered and more are planned. No telemarketing is allowed. Thinking Craft, Acxiom Corp. and Genalytics Inc. own this data in partnership. The Internet is the source.
Selections: Age, adult’s/child’s age range, demographic, discretionary income rank, household education, home value, dominant brain access, left/right brain consumers, household income, income range, number of children, premium income, recency, wealth ranking, state/SCF/ZIP
Price: $85/M
Contact: Thinking Craft Inc., Jeffrey Spitzer (954-929-0115; [email protected])
Northern Tool and Equipment Enhanced
Northern Tool and Equipment Catalog Co. has introduced a file enhanced with data from Donnelley Marketing. More than 1.2 million consumers’ names are available, including 751,117 buyers from the last 12 months and 242,115 inquirers. Orders average $200. The source is 100% direct mail.
Selections: Hotlines, purchase amount (ranges), adult’s age, child’s age range, credit card buyers, dwelling type, homeowner, home value, income, lifestyle, multibuyers, Nielsen county, presence of children, product, religion, state/SCF/ZIP
Price: $110/M
Contact: ALC Data Management Bruce Kimmel (914-524-5249; [email protected])
Distance Shopping Network Check and Money Order
Men and women who responded to catalog, online shopping and other advertised offers for products and services are named. These 200,000 buyers have been identified by payment method when they made purchases through the mail. The average order was $25. Telemarketing inquiries will be considered.
Selections: Monthly hotline, age, ethnicity, gender, household income, presence of children, type of purchase, state/SCF/ZIP
Price: $96/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected])
National Fundraising Contributors
Postal addresses and phone numbers are available for donors who have made contributions to veteran’s, police, children’s, cancer and other types of organizations. In excess of 4.5 million names are on file. The average donation was $30. Direct mail and telemarketing are the sources.
Selections: Monthly hotline, donation amount (ranges), multi-donors, type of cause, gender, age, state/SCF/ZIP
Price: $70/M (postal file); $180/M (telemarketing file)
Contact: List Services Corp., Neil Serendensky (203-791-4107; [email protected])
Sparing No Expense
Names for 1.4 million young families paid for purchases with credit cards have been assembled for this file. Products sold include furniture, clothing, toys and games. Sources include direct mail, surveys and retail transactions.
Selections: Monthly hotline, age, range, child’s gender, phone number, income, mail order buyer category, state/SCF/ZIP
Price: $70/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])
IN THE NEWS
Jeanett Cassano and Clients Shift to Belardi/Ostroy
Jeanett Cassano has been appointed senior vice president of the list brokerage division at Belardi/Ostroy ALC. Cheryl Piry has been named senior account executive and Michael Adkins has joined the firm as an account manager. Each previously worked for American List Counsel Inc.
The changeover provides Belardi/Ostroy a San Francisco Bay area office in Corte Madera, CA. The office space will be shared with ALC, which partially owns Belardi/Ostroy. “I still have the same desk,” Cassano said.
The reorganization increases Belardi/Ostroy’s presence in the nonprofit fundraising sector, an area where Belardi/Ostroy has been expanding. Cassano brings with her more than 50 client relationships. It will not have a noticeable impact on clients, she added.
Brokerage clients transferred to Belardi/Ostroy include the Special Olympics, Human Rights Campaign, Oxfam America, Physicians for Social Responsibility, People for the American Way, NARAL Pro Choice America, Appalachian Mountain Club and the National Organization for Women, among others.
ALC continues to maintain a substantial number of brokerage relationships with other clients and it still has brokers working from the same location.
Network
