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Chief Marketer Staff

  • Agencies

    Social Media Monitoring and Analysis: Call It What You Will

    Consider the diversity of terms widely espoused over the past couple of years to describe a set of technology solutions now offered by upwards of 40 marketing vendors and deployed by a rapidly-growing number of major companies within the realm of consumer-generated content. These terms include brand monitoring, buzz monitoring, social media monitoring, market influence analytics, and online consumer intelligence.

  • Zipatoni and FCB Direct Rebrand as Rivet

    Rivet, an Interpublic Group Co., will rebrand Zipatoni and FCB Direct in Toronto as Rivet, effective Jan. 1.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Shirt maker Joseph Turner debuted at U.S. version of its British catalog with a book that included a half-off offer on shirts, cufflinks and ties. Covenant House’s Christmas fundraising effort featured a box loaded with freemiums, including greeting cards, wrapping paper, bows and pens – and a $15/$20/$25/$50/$100/other ask ladder. And Especially Yours, a catalog and online retailer of wigs, hairpieces, and apparel for African American women, offered a six-month subscription to Time Inc.’s Essence magazine as a premium on payment for customers who spent more than $75 with the company.

  • Epsilon Confirms Della Penna’s Departure

    Marketing services firm Epsilon Friday confirmed that chief marketing officer Michael Della Penna is no longer with the company, a development that was reported exclusively here last week.

  • E-commerce Holiday Spending Soaring: comScore

    E-commerce spending for the first 41 days of the 2007 holiday shopping season — Nov. 1 to Dec. 11 — totaled more than $20 billion, a 19% gain over the same period last year, online measurement firm comScore reported last week.

  • British Online Marketer TMN Acquires Internet Business Group

    TMN Group plc, a U.K. online marketing firm, has acquired Internet Business Group plc for 9.84 million pounds ($19.8 million) worth of stock.

  • CC Rates in Direct Mailings Fall in October: Synovate

    Terms for new credit cards have fallen in response to the cut in the Prime Rate, according to Mail Monitor, the direct mail tracking service from Synovate.

  • Missouri Shuts Down Travel Marketer

    Missouri Attorney General Jay Nixon has obtained a court order that prohibits Star Reservations LLC from advertising or otherwise offering to sell vacation travel packages, vacation club memberships, hotel lodgings or timeshare real estate.

  • Short Cuts

    Belardi/Ostroy ALC and I-Centrix will jointly host a summit for high-level catalog and retail marketing executives on Feb. 6 and 7 in San Francisco. Contact Belardi/Ostroy, Lisa Valladares, 212-381-1722.

  • Loose Cannon Will Return Jan. 2

    The Loose Cannon column will not appear this week or next, as its author is volunteering to help with the less fortunate, namely the severely overworked call center staff who at this time of the year are often thought to have the capabilities of …