Rivet, an Interpublic Group Co., will rebrand Zipatoni and FCB Direct in Toronto as Rivet, effective Jan. 1.
The move allows Rivet to expand its geographic presence to operate agencies in Chicago, where Zipatoni is based, San Francisco, St. Louis, New York, Toronto, the home of FCB Direct, London, Sydney and Auckland.
Zipatoni and sister agency Rivet merged last month and it was known at the time that the Zipatoni name would be dropped in favor of Rivet (PROMO Xtra, Nov. 13, 2007) http://promomagazine.com/agencies/news/zipatoni_rivet_merge/index.html
All clients and employees of Zipatoni and FCB Direct will become part of Rivet.
Rivet was initially launched in January 2007 as a separate, full-service agency brand under the Interpublic Group umbrella.
“At Rivet, our vision is to provide ‘branded action’ in everything we touch by using proprietary tools and processes that influence consumer behavior fueled by creativity in every aspect of the business,” said Gold.
Lor Gold, global managing director and chief creative officer of Rivet, will have oversight of both Rivet Chicago and New York.
An expanded management team includes Kathryn Lewis, president of Rivet San Francisco; Brad Fuller, executive vice president of Rivet St. Louis; Marie-Josee Vinet, managing director of Rivet Toronto and Nick Jones and Tracy Faloon, senior vice presidents and global group account directors of Rivet London.
The client roster for the merged firms includes Nokia Global, Nokia North America, Nokia UK, CVS/pharmacy, VISA, eBay, Kellogg, Beam Global Spirits and Wine and McNeil Nutritionals, among others.
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