Mobile marketing is all the rage, and while there are plenty of tactics to employ and signs of the arena’s growth in 2013, do you know who you should be targeting with these efforts? According to Forrester, there is, indeed, an answer. The firm segmented adult mobile phone owners in the U.S. into five categories: […]

Groupon appointed a new leader this week

A survey from Software Advice, conducted in partnership with Eloqua and CMO.com, finds that 80 percent of B2B marketers say live demos with a sales representatives delivers high-quality leads. Meanwhile, 46 percent of respondents say the same regarding “get pricing/price quote,” 37 percent for free trials and 31 percent for webinars. When it comes to […]

After laying off 400 employees in the U.S., and 160 in its hometown of Washington, D.C., some questioned whether LivingSocial would still qualify for the $32.5 million tax incentive the D.C. Council passed during the summer. The answer appears to be yes, assuming the company meets certain provisions. The details of the agreement, which was […]

Google has unveiled Google+ Communities, which will be pages where users of the social network can gather and find others who have the same interests. Communities, which can be public or private, will be centered on topics and interests, and will enable users to start hangouts and plan events with other members. It will start […]

The daily-deals industry has had quite a year. Though eventful, even the most impartial of observers can’t help but to perceive a darkness surrounding the space, which was once filled with eager startups, mergers and buzz. Today you’d be hard-pressed to find many noteworthy stories about the industry on any given day. The obvious decline […]

Nielsen recently published “State of the Media: The Social Media Report 2012,” a whopper of a recap of all things social media from the past year. Among the many interesting findings in the report is that a third of people say ads on social networking sites are more annoying than other online ads. Also, Asian […]

By James Carner, founder, eHygienics.com

Coincidentally, after the recent publication of a few of my articles that focused on spam advisories (anti-spammers), my company was attacked by a group of individuals who don’t appreciate the information I’m exposing. More on them later.

Yesmail Interactive created an infographic that offers a rundown of just how big of an impact the mobile movement is having on our world, shopping behaviors in particular. “After surveying 500 consumers, we learned how drastically mobile has affected consumer shopping patterns, as well as interaction with brands through social media and email promotions,” Yesmail […]

After announcing their plans to merge on May 9, Monster Offers and Ad Shark Inc. completed their merger on Wednesday. Monster Offers, the daily-deals aggregator and analytics provider, is combining with Ad Shark, a mobile advertising and content distribution platform, to form Newco. The new post-merger entity will aim to leverage the all-important “synergies” and […]