Apple’s iPhone 5 is hogging the limelight, but from a mobile search perspective it’s actually quite tame. Sure, Siri is a factor that needs to be given attention, but that was the case when it debuted with the iPhone 4S. Marketers should be shifting their collective gaze toward Nokia’s new Windows-based smartphones, which are running […]

Groupon has acquired Savored, a provider of reservations at high-end restaurants. This signals Groupon’s intentions to go beyond everyday dining and into the realm of fine dining by helping restaurants fill seats during their slow times. Savored, formerly known as VillageVines, says more than 1,000 restaurants across the U.S. have used its services. Groupon’s VP […]

Facebook has “likes,” LinkedIn has “Endorsements.” The professional social network has announced Endorsements, a feature that enables users to endorse their connections’ skills with the ease of a click. The feature will also allow LinkedIn users to recommend skills a connection hasn’t listed yet. This is an easier way to recommend other users without having […]

Contact: Marly Zimmerman Assistant Marketing Manager DM Confidential [email protected] New York, NY (September 24, 2012)

A new report from The Relevancy Group, sponsored by Return Path, finds that too many marketers lack information that would help them optimize their email programs. Half of the respondents to the survey said they feel their email metrics and audience analysis fall short. According to the report, 26 percent of marketers say knowing how […]

San Diego-based Deal Current Network, which develops software to enable companies to set up

According to research from Econsultancy and Adobe, 67 percent of the 650 marketing professionals surveyed say social media is “integral” to their marketing mix, while 17 percent disagree with that statement. Sixty-four percent of businesses are using social media for brand awareness, 44 percent for marketing campaigns, 37 percent for content marketing and 25 percent […]

Kal Raman, Groupon’s new senior vice president of global sales and operations, is taking steps toward cleaning house at the daily-deals giant. “We’ve got lots of people doing the right things but in a very manual, roundabout way,” he said. Raman noted that there are employees doing things like cutting and pasting data into spreadsheets […]

Apple says it has sold 5 million iPhones over the weekend, outdoing its sales for the iPhone 4S last year by 1 million units. Despite the ho-hum reactions by some who noted that the new iPhone isn’t anything revolutionary, the lackluster Apple Maps application and the fact that Samsung still leads the market in total […]

A new survey of small and medium businesses (SMBs) lends strength to the argument that paying for leads is preferred over paying for clicks or impressions, at least when it comes to mobile ads. The survey, conducted by Borrell Associates on behalf of self-serve mobile lead-gen platform Pontiflex, found that 26 percent of SMBs would […]