Autoresponder emails can serve a variety of purposes, including lead-generation and lead-nurturing campaigns. But when it comes to using autoresponders for offering products to subscribers and customers, here are five things to bear in mind, according to GetResponse: –

People’s affections for their mobile devices far exceeds their sentiments toward mobile advertising. The solution is the “Rule of Reciprocity,” according to a study from Millward Brown and SessionM. The problem According to Millward Brown’s 2012 AdReaction report, only 9 percent of consumers have a positive attitude toward mobile advertising, an improvement of two percentage […]

Persona research helps content marketing efforts cut through the noise and reach the right customers. Before laying the foundation of a content marketing strategy, marketers should ask themselves six questions as part of their persona research: What types of content do your customers prefer to see? Where do your customers discover new content? What types […]

Marketers need to get better at building landing pages that cater to visitors’ awareness levels

By Laurie B. Beasley, president, Beasley Direct Marketing

These days, marketing is all about digital. We are emailing, blogging, tweeting and Facebooking our little marketeer hearts out. So direct mail (the kind that the postal delivery person puts in your mailbox — remember?) must be dead in the water, right?

Open rates, click-through rates, bounce rates and unsubscribe rates are among the most common email metrics mentioned in studies and discussions amongst email marketers. But there’s one email metric that deserves more attention: inbox placement rate (IPR). What is IPR? IPR is “the rate at which emails land in the inbox folder as opposed to […]

YouTube is the No. 1 online video platform out there, and it’s a potentially helpful channel for small businesses looking to tap into its huge audience and marketing potential. Small businesses can use YouTube to develop useful content for prospects and customers, especially as part of their content marketing campaigns. For a thorough, step-by-step look […]

Monetate, which offers conversion and optimization solutions for companies, has put together an infographic showing how big data can help businesses deliver personalized and segmented communications to customers. It splits the discussion into four parts: the big data problem, the segmentation opportunity, how big data drives results, and keys for data and segmentation success. Here […]

If you’re having a hard time finding keywords to target for your SEO and PPC campaigns, Ryan Cruz is here to help. In a guest post for Search Engine Journal, the marketer discusses five not-so-common tips for keyword research: 1)

If a picture is worth a thousand words, how many words is a video worth? Try searching for the answer on your favorite search engine and you’ll likely come across mentions of research from Dr. James McQuivey of Forrester Research, which found that a one-minute video is the equivalent of 1.8 million words. With Facebook’s […]