The world of money is changing fast, and Money20/20 USA, the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. 27-30, is channeling that energy into a dynamic event that every year rewrites the book on the show floor experience with bold enthusiasm and supercharged commitment to uplift […]

Mobile tour programs have a lot of benefits wrapped up in one. They often involve reusable assets, saving marketers money amid rising costs. They’re flexible, allowing teams to adjust routes to avoid hazards or maximize time. They reach a wide range of audiences, and deliver insights and results you can compare region by region. And […]

LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday. The company has a number of tailwinds, said CEO Scott Howe. LiveRamp benefits by the disappearance of Oracle’s ad business – another prominent data marketplace provider and a main […]

Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note is that Moat had a pretty basic product,” Zagorski said on Wednesday during the company’s Q3 earnings call in response to an investor asking for more detail on the Oracle opportunity. In September, Oracle shut […]

DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts. Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. The talks centered around AI, automation, and implementing self-service to enhance growth.

This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of competition” that will define the growth of the economy: It encompasses “Digital advertising,” “Ecommerce,” “Electric vehicles,” “Space,” “Video games” and 13 others. Everything except the manufacture of food, drinks and snacks or household goods. (“Drugs […]

More than 14,000 children have celebrated their birthday at craft retailer Michaels, said Heather Bennett, executive vice president, marketing and ecommerce at Michaels, at the Shoptalk Fall conference in Chicago in October.   And she knows there is room for growth. After a successful pilot in Canada in 2023, Michaels debuted birthday parties in the U.S. […]

Trump won the 2024 election. To discuss how paid media played a role (and didn’t) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.

Halloween tends to conjure some of the most creative experiential campaigns of the year. From the spine-tingling events that infiltrate attendees’ psyches, to the playful activations that give them a good chuckle, many brands go out of their way to make their mark on the holiday—and their audiences. This season delivered an Afterlife Train, an […]

Cozy Earth has landed a product on “Oprah’s Favorite Things” list for seven years. The brand reveals how it nourishes the relationship and why the spike in sales is not the most valuable part of making the list.  Cozy Earth has an ongoing relationship with Oprah Winfrey. The bedding and loungewear manufacturer has caught fire […]