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Tech & AI
Bluecore acquires AI chatbot Alby
Shoppers who use the Alby chatbot are twice as likely to make a purchase and less likely to contact customer support. Retail marketing technology platform Bluecore acquired artificial intelligence chatbot Alby for an undisclosed price this week. On a product detail page, the Alby chatbot uses generative artificial intelligence to populate the most likely questions […]
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Media Relations
Ask a Journalist: Tanya Christian of Consumer Reports on Why Journalists and Publicists Need to Rekindle the Relationship
[Editor’s Note: Ariane Lovell, Senior Vice President, Media Relations, NY Health and Multicultural Earned Media Lead at Weber Shandwick, is taking the lead for our reinvigorated “Ask a Journalist” series. First up? A conversation with Tanya Christian, multimedia content manager at Consumer Reports and former news & politics editor at ESSENCE.] Ever wonder what really […]
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Marketers
Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets
The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the […]
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Branding/Marketing
Five Ways to Build a Better Rapid Response Program
Reporters need color commentary and deeper analysis on breaking news, your clients need coverage in outlets that won’t cover product news directly, and you need to improve your media relationships. Rapid response works in all of these cases.
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Marketers
Media Consultancy MediaSense Makes Its Second Acquisition In Six Months
On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of R3.
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Cynsiders
Weigel Networks Get in the Holiday Spirit
Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St. Louis” on MOVIES!, to Christmas episodes of “Alfred Hitchcock Presents” on MeTV and “The Mary Tyler Moore Show” on Catchy Comedy. Neal Sabin, Vice-Chairman, Weigel Broadcasting, talked to Cynopsis about Santa-themed strategy. What audience reaction do you get for this […]
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Digital & Technology
TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move
Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.
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B-to-C Events
The Brief: Glambulances and Hologram Chefs
This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and SoCal vibes at Meta Lab.
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Marketers
How Nespresso Measures The Online Impact Of Its Boutiques
When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region. The halo effect that its boutiques have on online sales is one reason Nespresso opened its thirty-ninth boutique this November in the University Village Mall in Seattle. The modern boutique boasts a colorful mural by a local artist, a […]
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Media Relations
Spinning Our Own Spin: The Ethics of PR
PR “spin”—in its proper and ethical context—is simply helping people tell their story better to reach target audiences more effectively. Here are the three steps to show anyone (and clients in particular) that spin is just fine—as long as it’s ethical.
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