Google has acquired couponing platform Incentive Targeting, both for the expertise of the company’s employees and for its capabilities. Incentive Targeting enables CPG and grocery businesses to run promotional campaigns on its self-service website, though its technology can be applied to other industries. “Our unique approach slashes the cost, time, and effort required by letting…
Blogs are losing subscribers and one of the reasons why could be unappealing headlines. As readers use social media feeds to replace their blog subscriptions, they’re putting themselves into an arena where they have less than a second to decide whether a headline is important enough to click on. This means marketers have a job:…
LivingSocial is set to begin a major round of layoffs Thursday. As many as 400 U.S. jobs are in the line of fire, according to sources. The job cuts are expected to span a variety of positions and markets, including the company’s home town of Washington, D.C., where it has six offices and at least…
By Peter Klein, senior vice president of media services at MediaWhiz The performance marketing industry has undergone massive changes in 2012. The list of challenges the industry weathered over the past year is long and varied. It includes news of several long-standing affiliate networks going out of business; email delivery getting more difficult; Facebook and…
Cyber Monday was a big hit, according to comScore. How big? Online spending on the day of e-commerce smiles hit $1.465 billion, up 17 percent from Cyber Monday in 2011. This marked the heaviest online spending day of all time. According to comScore, the $1.465 billion spent on Monday was 17 percent higher than the…
FreeWebsite.com has created an infographic detailing how a brand can build their presence online and how it can help their business. “Today, businesses must establish a powerful presence online in order to attract customers near and far,” according to the company. “A website creates personal connections with customers by establishing loyalty through brand awareness. Websites…
“Black Friday is like the ‘annual report’ for mobile advertising — a yearly snapshot of how mobile ads are progressing and evolving.” John Shomaker, CEO of AdJuggler, offers five trends we can expect to see during this year’s holiday shopping season. One of the trends he mentions is that smart hyperlocal mobile campaigns will create…
If you have a Facebook page, you surely see that each of your posts reaches only a tiny segment of your audience. With Facebook clamoring to meet investors’ demands for a stronger revenue model, the social network is “encouraging” (i.e., strong-arming) page owners to pay to “promote” their posts to get “a wider reach to…
Blog post comments, tweets, LinkedIn status updates
Is Groupon’s quirky CEO Andrew Mason on his way out? According to “sources close to the situation,” several Groupon board members have been seriously talking about making changes to the daily-deal giant’s leadership, including possibly replacing Mason with a more experienced CEO. “The board of Groupon has a regularly scheduled meeting later this week; sources…
