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iStrategyLabs, a digital agency, took some social media statistics for 2012 gathered by Huffington Post to generate a nifty infographic. Here are some of the interesting bits of information: –

Marketers who only A/B test email subject lines are losing the forest for the trees. According to a MarketingSherpa, subject lines are the most commonly tested email campaign element. But marketers should remember that there’s more to test than subject lines. Here are six variables beyond the subject line to test: the offer, landing page,…

Marketers looking to customize and improve their Twitter campaigns should know about these six analytics tools: 1) SocialBro: real-time analytics and insights; 2) TweetReach: see the reach of your tweets; 3) Buffer: schedule tweets and see how effective your tweets are; 4) TwentyFeet: a simple way to see Twitter metrics; 5) Goo.gl: a URL shortener…

As if Groupon didn’t have enough troubles: The daily-deals company is facing yet another class-action lawsuit, courtesy of San Diego-based law firm Robbins Geller Rudman & Dowd LLP, which previously sued Groupon in the spring. The class action is on behalf of Groupon common-stock owners during May 14-Nov. 8. “The complaint charges Groupon and certain…

By Chandler Galt, social media account manager at Webmarketing123 One of the biggest challenges social media marketers face is tying revenue to social media efforts. How do you know if it's more important to build out a Facebook timeline or spend time training your sales team to mine for leads on LinkedIn? Thankfully, the Google…

Have you purchased movie tickets recently? It seems that moviegoers are often forced to choose between the 3-D and regular versions of the movie they want to see. Well, marketers who deal with scoring leads might be compelled to make a similar decision, too. While traditional lead scoring deals with two layers, the emerging trend…

Facebook, Twitter, LinkedIn and their cohorts are far from new, but if you look at the way many companies are utilizing them for lead generation it seems like social media is something that burst onto the scene last week. Here are five “realities of social media lead generation” that some companies seem to misunderstand: 1)…

On Friday, Groupon announced its acquisition of CommerceInterface, a Web-based channel management technology provider. The daily-deals company has used CommerceInterface technology to streamline its Groupon Goods operations and automate interactions with vendors since April 2012. “The acquisition enables Groupon to leverage infrastructure provided by CommerceInterface to support and optimize the Groupon Goods business around the…

Pagemodo, a company that helps small businesses to design and publish Facebook pages, has shared an infographic about how small-business marketers can use social media as a market research tool. Social media is “a great way to gain valuable insights about your customers behaviors and preferences without conducting expensive research studies,” the company says. Here…

Experian Marketing Services recently released some insights from it analysis of Dec. 9. Among the findings is that more email campaigns mention offers in the subject line than last year, and fewer subject lines are touting flash sales than they were this time last year. According to Experian, 28.6 percent of email campaigns have offers…