A recent report titled “Digital World: State of the Internet” released by comScore shows that the U.S. can only boast about 21% of the worldwide Internet audience, which is a dramatic drop from the 66% share it had in 1996

The last couple of years, the past 16 months certainly, has treated those in the ad network space well, especially those with a technology layer, that, whether it lived up to its promise or not, helped increase the multiple…

Fast food icon The Krystal co. is rolling out a new line of slush beverages, called Krystal Freeze, today and is supporting the effort with an online and e-mail marketing campaign.

In a local brand-building gambit, Miller Lite has created virtual basketball tournaments running concurrently with games being aired during the National Collegiate Athletic Association’s Men’s and Women’s Tournaments.

Papa John’s is pushing its pan pizza and its profile as official delivery pizza of National Collegiate Athletic Assocation March Madness with a Web site aimed at capturing that madness on digital cameras.

Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign.

Coca-Cola’s C2 brand had a brief shelf life after its launch four years ago, despite a Super Bowl ad and a Yahoo takeover, due to a strategic oversight.

Nickelodeon has expanded its pop culture presence from cable TV to a seven-acre theme park in the Mall of America.

The best and simplest answer to the title is actually quite obvious: when the recipient has no interest in the offer at hand.

Picture this: you receive an email, or see a banner ad, that congratulates you for somehow being eligible to receive a free plasma TV or a free Nintendo Wii, if you would just take a few minutes to complete a survey, with no visible indication of any conditions.