Papa John’s is pushing its pan pizza and its profile as official delivery pizza of National Collegiate Athletic Assocation March Madness with a Web site aimed at capturing that madness on digital cameras.
College basketball fans are invited to upload their best shots of tournament action to the Papa’s Pan Fan site at http://www.papaspanfan.com. Photographers will receive e-mail confirmation that there pictures have been received, with an ID number and an exclusive offer they can redeem online for a large Papa’s Perfect Pan pizza with up to three toppings and two free 20-ounce Coca-Cola brand drinks for $12.99.
The first 6,400 people who register to join Papa’s Pan Fan Nation also get a shot at winning additional prizes, including free pizza for a year, free Coke products and other exclusive daily deals.
All photos submitted will be posted on the site. At the end of each day’s tournament action, a panel of basketball experts will pick the best photos to be posted on the front page of the site.
“We like to be where our customers are and there’s definitely a lot of excitement around March Madness,” said Papa John’s spokeswoman Tish Muldoon.
The point of the promotion is to push pizza sales during the tourney, and particularly pan pizzas. Papa John’s expects to sell 10 million pizzas during the first two weeks of the tournament.
Flyers are being passed out at tournament venues to make fans aware of the promotion, and Papa John’s is also plugging it with e-mail blasts.
Photos can be submitted through April 9, when the women’s tournament concludes. The site will be accessible through April 12.
Papa John’s also has been running a sweepstakes offering a trip for two to the Final Four of the men’s tournament in San Antonio, with winners to be announced shortly.
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